Honezt
A clothing brand, worked out down to the print files
- Year
- 2026
- Type
- Personal
- My role
- Concept, identity, design
- Tools
- Illustrator, Photoshop
The brief
A clothing brand that leans on quality rather than hype. I came up with the name, the wordmark and everything a brand needs to actually get made.
My approach
A brushed wordmark on a skewed block, with ‘authentic apparel’ underneath in tight capitals. Around that, the whole system: neck and side labels, hangtags for black and off-white card, a shipping box dieline, a mailer bag, order card, packing slip, stickers, social templates and email templates. One line runs through all of it: no hype, just Honezt.
The result
Everything is delivered the way a printer wants it: print-ready PDFs, SVGs with live text and with outlines, and PSDs to keep working in. That is what I learned most from — a design isn’t finished until someone else can pick it up.
